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CONTENTS

Practical Winery and Vineyard September/October 2004 26, (3)

FREE RUN
8 Free your wines!
By Andrew Hidas

FREE RUN
10 On being from somewhere Don't lose your place!
By Steve Burns

WINE MARKETING
12 Build brand equity - Prune your portfolio
By Deborah Steinthal

16 Behind the new Fetzer face
By Carol Caldwell-Ewart

COVER STORY
45 Walter Schug's passion for Pinot Noir
By Jack Heeger

SHOWCASE
52 VINEYARD SUPPLIES & SERVICES
SMART VITICULTURE
4 Psychological not physiological - ripening?
By Dr. Richard Smart

PERSONNEL POINT OF VIEW
68 Beware the impulsive hire
By Anne Heron

38 Calendar - Napa Valley Viticultural Fair

64 Intervitis Interfructa 2004 - Innovation awards

NEW BOOK
65 The Winemaker's Dance: Exploring Terroir in the Napa Valley
Excerpt by Jonathan Swinchatt & David G. Howell

61 Bookshelf

71 Advertiser Index