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CONTENTS
Risk management for vineyards By Chuck Hussey
INSIGHTS INTO BETTER TASTING ROOMS
Kunde Winery & Vineyard's tasting room manager, Jody Stewart By Craig Root
SPRING MOUNTAIN VINEYARDS
Gobelet trellis gains favor By Jack Heeger
COVER STORY
Nitrogen — friend or foe of wine quailty? By Marcus Keller
COMPLEAT WHOLESALE MARKETER
How to succeed in wine sales by really trying By Jack Heeger
PART II
Winemaking— Pinot Noir in Russian River Valley By Don Blackburn and Nicolas Cantacuzene
Do wild turkeys eat wine grapes? By Ryan Mathis and Tom Hughes
GPS/GIS improves vineyard management efficiency By Tina Vierra
Alexander Valley Vineyards revamps label By Tina Vierra
Six strategies to reduce packaging costs By Mike Carter
SHOWCASE
Vineyard Supplies & Services
FREE RUN
California Style By Karen MacNeil
PERSONNEL POINT OF VIEW
Fostering individual excellence By Anne Heron
SMART VITICULTURE
Primer on growing quality winegrapes By Dr. Richard Smart