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CONTENTS
Generic Marketing: Winners & Losers
By Steve Burns
SMART VITICULTURE
Scrutinizing hang-time trend
By Dr. Richard Smart
Marketing insight for a small winery
By Carol Caldwell-Ewart
Integrated irrigation of California winegrapes
By Mark Greenspan
BARREL STORAGE ALTERNATIVES
Choosing wine barrel racks
By Henry Work
COVER STORY
Mechanized leaf removal shows good results By Tina Vierra
WATER & WINE
Regulation of vineyard and winery development and operation in California’s North Coast counties
By Christopher J. Carr & Janelle E. Kellman
INNOVATIONS & OUTLOOK
Integration of grapevine training systems and mechanization in north-central Italy
By Cesare Intrieri & Stefano Poni
SUPPLIER SHOWCASE: EQUIPMENT & IRRIGATION
PERSONNEL POINT OF VIEW
Effective use of performance reviews
By Anne Heron