CONTENTS
Falcon label salutes sustainability and wine quality By Millie Howie
VALUE OF CARDINAL ZIN?
Avoiding branding's cardinal sins By J. Scott Gerien
American oak barrels find their niche By Henry Work
VARIETAL REVIEW
Sauvignon Blanc's zingy style—Pleasing arbiters of taste By Eleanor & Ray Heald
COMPARISON
Three most common methods to measure vine water status By Kay Bogart
HIGHLIGHTS OF ICVG 2006 MEETING
Advances in research: Grapevine viruses By Nuredin Habili and Judit Monis
INSIGHTS INTO BETTER TASTING ROOM
Gold medals + serving food at Eberle Winery By Craig Root
Chandon crown-caps étoile By Millie Howe
SUPPLIER SHOWCASE
Oak Cooperage—barrels, tanks, inserts
SMART VITICULTURE
Terroir and science By Dr. Richard Smart
FROM SOIL TO WINE
Rootstock selection—Is there a rational approach? By Dr. Daniel Roberts
PERSONNEL POINT OF VIEW
Avoiding common hiring mistakes By Karen Petit